Proceedings of the IADIS International Conference. E-commerce 2004 Ponencia: BUILDING A VIRTUAL E-COMMERCE COMMUNITY año:2004, IADIS INTERNATIONAL E-COMMERCE 2004 ISBN: 972-98947-8-7 vol: 1 págs: 549, 1 Autores: JORGE JAIR MORENO CHAUSTRE, ROBERTO CARLOS NARANJO, LUZ MARINA SIERRA MARTINEZ, MARTHA ELIANA MENDOZA BECERRA.